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Mobile devices have do-it-all capabilities, the BYOD trend
is increasing smartphone use at an explosive pace, and people
have the ability to connect to the Internet anytime,
anywhere. This means the new face of online search
for places to eat, a replacement part, vehicle repair and
your products and services is via a mobile
If you want a mobile website that renders correctly on a
smartphone and makes it easy for mobile
device users to navigate your website and take action,
the engage CMS team can help.
Contact us to discuss your mobile
Baylake Bank is an example of a well structured stand-alone mobile
From your smartphone, key in m.baylake.com to view its simplicity
and ability for users to take action quickly.
If you've built a website in the past 2-3 years, chances are
your website will render reasonably well on a mobile device. Your
design most likely scales to fit your user's screen and all your
content, images, and videos load. Even your photo rotator probably
works. However, the text is probably too small and the
navigation is potentially tricky to work with. And, surveys show
visitors want quicker access and easy to read text when using a
A Google survey reveals the top 5 things mobile searchers are
looking for are as follows:
With this in mind, navigation is the backbone of an effective
mobile site. It should be straightforward and easy to use. Because
visitors are interacting with their hands on your mobile site,
large buttons will make it easier for them to navigate. Rollovers
or dynamic navigation should be avoided and it should be easy to
jump between primary and secondary levels of navigation. And, if
your site is large, you'll want to include a search option.
If you are happy with your desktop browser experience, but want
to create a moblie-friendly experience, a stand-alone mobile
website is a great option to develop a design and navigation
structure that specifically tailors to your mobile users. Code can
be applied to your existing website that will detect traffic coming
from a mobile device and automatically direct them to your mobile
website. Most content-management system including engage CMS can
support a mobile structure so you can retain the maintenance
abilities most clients have grown to rely on.
An alternative would be to overhaul your entire website presence
and create a true responsive website. This approach allows you to
develop and maintain a single website that will render consistently
on any device. The design and layout adjusts automatically to the
screen size of the mobile device, tablet, or desktop. However, due
to the design restrictions, not all content management systems can
effectively support a responsive website.
Let's make sure your mobile presence is working. Contact us to discuss mobile
website options for your business.
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